Logos for tech startups
Type the product name and get six clean logos, good enough for the landing page, the deck and the app icon this week.
By B Klug,
Free. No sign-up. PNG and SVG.
A logo a week
When I worked in Silicon Valley startups I needed a new logo about once a week: a new product, a pivot, a new deck, a landing page. None of them needed to be final. They needed to look like a real company by Friday, so nobody in the meeting got stuck on a blank square where the logo should be.
Two things I learned the slow way. Once a designer quoted three days for a logo and then stopped answering, so a placeholder went up instead. Another time we held a contest to find a logo. It was a huge waste of time, and because we picked none of the entries, it upset a lot of people.
That is the job this page is for. The logos above are drawn from the name in geometric, neo-grotesque and mono type, with marks the engine keeps for tech.
How it reads a product name
Tech is the biggest list the engine has: 121 words, from app, cloud, data and dev to stack, sync and byte, and 393 symbols in 24 families. But startup names are mostly made up, and a made-up word is on no list. For those the engine listens to the sound instead, at a low weight. An x, a z or a run of hard letters pushes a little toward bold and tech, and endings like -ify and -io toward modern. An -ly name is first tried without the ending, so Driftly is read as drift and comes out calm and natural.
Real words inside a name can still pull it somewhere odd. I made up some names and this is what the engine read:
| Name | Filed as | Why |
|---|---|---|
| Plainsight Analytics | tech | Analytics is on the list. |
| Kindred AI | AI | AI has a list of its own. |
| Northwind Labs | agency | Labs is filed with studios and agencies. |
| Pixel Harbor | travel | Harbor comes last, and harbours are for travel. |
| Loop & Ledger | crypto | Ledger is a crypto word. |
| Hatchpoint, Cobalt Systems | nothing | No word on any list, so the engine falls back to its default lean. |
That is why the grid passes industry=tech and tone=modern,tech, and limits the type with fontcat=geometric,neo,mono. With the industry set, the share of Hatchpoint marks tagged for tech went from 51 in 100 to 63.
One name, four tones
Tone changes the feel more than anything else here. Same name, same seed, and only tone changes:
One name, one seed. Only tone changes.
Edit and downloadtone=tech
Edit and downloadtone=modern
Edit and downloadtone=playful
Edit and downloadtone=bold
Tech reads as precise, modern as clean, playful as a consumer app, and bold as something that wants attention. Pick the one that sounds like the product.
Edit and downloadJost 400, horizontal, pattern background, brackets-11 
Edit and downloadSpace Mono 700, horizontal, gradient background, wave-03 
Edit and downloadPublic Sans 700, horizontal, mesh background, fold-10 
Edit and downloadHubot Sans 800, horizontal, solid background, dots-02 
Edit and downloadMajor Mono Display 400, horizontal, solid background, halftone-14 
Edit and downloadEpilogue 500, horizontal, gradient background, bars-08 
Edit and downloadInstrument Sans 500, horizontal, soft background, wave-01 
Edit and downloadJost 400, horizontal, radial background, arrow-13
All invented names. Each card opens in the Logo Maker with its settings.
For the deck, the store listing and the code
Click a card to open it in the Logo Maker. The PNG and SVG downloads are free and need no account, which covers the landing page and the title slide.
An app needs the same mark at a dozen sizes: favicons, a square icon, a 1200 by 630 share image, an X header and a LinkedIn banner. The brand kit draws all of them from your design in one zip. A single kit is USD 29, or the Starter plan includes 5 kits a month for USD 9 a month, which suits a team that renames things. A kit bought on its own is yours for good. A kit from a plan's allowance may be used while the plan is active and for 30 days after.
Every logo is also a URL. A product can show a logo drawn from each customer's or project's name until they upload their own; the placeholder logos page shows how, and a free API key lifts the anonymous limits.
Before the name is final
Seeing a name as a logo is a quick way to test it. Type two or three candidates and look at them side by side. If the product name is also a domain you own, the domain logo generator takes the domain as it is. For the app icon and the browser tab, try the mark on its own at small sizes with the favicon generator, since a mark that reads at 640 pixels can turn to mush at 16. If the plan is a wordmark with no mark at all, the minimalist settings are a good start.
For developers
Use it from code
https://api.logolava.com/v2/logo.png?text=Hatchpoint&industry=tech&tone=modern,tech&fontcat=geometric,neo,mono&seed=1The same three settings as the grid at the top. Drop tone= to let the name pick its own, or fontcat= to open up every type group.
