Colour palettes for logos
All 311 palettes the engine draws from, with their hex codes, and your own name in six of them above.
Free. No sign-up. PNG and SVG.
What is in a palette
Every palette is five colours, ordered from dark to light. The dark end and the light end are used for backgrounds and text, and the three colours in between for accents and marks. Any palette can be used for any name, and each one has been built so that the two ends sit far apart. We measured it: across all 311, the first and last colours differ by at least 11.1:1 in WCAG contrast, and the median is 15.5:1. For comparison, WCAG asks for 4.5:1 for normal text.
Each palette also carries a few tone tags, such as calm, bold, elegant or natural. The engine reads a tone from your name and prefers palettes whose tags match it, so a calm, natural name and a bold, edgy one tend to draw from different parts of the list. The ids come in twelve families, night, ember, neon, dusk, noon, sand, moss, frost, mist, tide, pop and bloom, followed by a number. Choose a mood below to filter the list and to redraw the six logos at the top of the page with palettes of that mood.
- Deep Sea
night-01trustworthy, calm, tech - Midnight Ink
night-02corporate, trustworthy, modern - Plum Dusk
dusk-01creative, luxury, elegant - Ember
ember-01energetic, bold, edgy - Citrus Pop
pop-01playful, energetic, friendly - Meadow
moss-01natural, organic, calm - Lagoon
tide-01calm, friendly, natural - Rosewater
bloom-01elegant, friendly, handmade - Graphite Gold
night-03luxury, elegant, bold - Cobalt Sky
noon-01modern, trustworthy, tech - Terracotta
sand-01natural, handmade, vintage - Mint Cream
mist-01minimal, calm, friendly - Lavender Haze
mist-02calm, creative, friendly - Neon Night
neon-01futuristic, tech, edgy - Sunset Strip
dusk-02energetic, creative, retro - Forest Floor
moss-02natural, organic, trustworthy - Coral Reef
tide-02playful, friendly, energetic - Slate & Lime
pop-02modern, tech, energetic - Paper & Ink
sand-02minimal, elegant, vintage - Burgundy Cream
night-04elegant, luxury, vintage - Teal Saffron
noon-02bold, creative, friendly - Arctic
frost-01calm, minimal, tech - Peach Fuzz
bloom-02friendly, handmade, calm - Olive Grove
moss-03natural, handmade, vintage - Electric Violet
neon-02bold, creative, futuristic - Brick & Bone
sand-03vintage, trustworthy, bold - Ocean Glass
tide-03modern, calm, trustworthy - Berry Smoothie
pop-03playful, friendly, energetic - Charcoal Mint
night-05modern, minimal, tech - Honey
sand-04friendly, natural, handmade - Indigo Peony
dusk-03creative, elegant, calm - Fern & Fog
mist-03natural, calm, minimal - Cherry Cola
ember-02bold, retro, energetic - Dune
sand-05calm, minimal, natural - Blueberry
dusk-04friendly, trustworthy, playful - Chartreuse Club
neon-03edgy, energetic, modern - Dusty Rose
bloom-03elegant, calm, handmade - Spruce
moss-04trustworthy, natural, corporate - Tangerine Dream
pop-04energetic, playful, bold - Moonstone
frost-02elegant, minimal, luxury - Jade Palace
noon-03luxury, elegant, trustworthy - Cotton Candy
mist-04playful, friendly, creative - Espresso
sand-06trustworthy, vintage, luxury - Solar Flare
ember-03energetic, bold, futuristic - Pine & Snow
frost-03natural, calm, trustworthy - Magenta Mix
neon-04bold, creative, playful - Walnut & Sage
sand-07natural, handmade, calm - Steel Blue
noon-04corporate, trustworthy, modern - Grape Soda
pop-05playful, creative, energetic - Sea Salt
frost-04minimal, calm, natural - Cinnamon Stick
ember-04vintage, handmade, friendly - Citrine Blaze
ember-05bold, energetic, edgy - Peony Twilight
dusk-05creative, elegant, luxury - Fern Midnight
night-06modern, tech, trustworthy - Azure Neon
neon-05futuristic, edgy, tech - Cobalt Neon
neon-06futuristic, edgy, tech - Jade Glow
neon-07futuristic, edgy, tech - Rose Grove
moss-05natural, organic, calm - Lagoon Arcade
neon-08futuristic, edgy, tech - Peony Neon
neon-09futuristic, edgy, tech - Fern Noir
night-07modern, tech, trustworthy - Citrine Arcade
neon-10futuristic, edgy, tech - Lime Twilight
dusk-06creative, elegant, luxury - Fern Night 4
night-08modern, tech, trustworthy - Fern Flare
ember-06bold, energetic, edgy - Lagoon Midnight
night-09modern, tech, trustworthy - Cherry Blaze
ember-07bold, energetic, edgy - Lime Flare
ember-08bold, energetic, edgy - Orchid Neon
neon-11futuristic, edgy, tech - Amber Arcade
neon-12futuristic, edgy, tech - Rose Flare
ember-09bold, energetic, edgy - Lime Night
night-10modern, tech, trustworthy - Cherry Noon
noon-05modern, friendly, corporate - Peony Glow 4
neon-13futuristic, edgy, tech - Peony Arcade
neon-14futuristic, edgy, tech - Lagoon Glow
neon-15futuristic, edgy, tech - Rose Ember
ember-10bold, energetic, edgy - Cherry Arcade
neon-16futuristic, edgy, tech - Orchid Flare
ember-11bold, energetic, edgy - Cobalt Bright
noon-06modern, friendly, corporate - Peony Flare
ember-12bold, energetic, edgy - Fern Velvet
dusk-07creative, elegant, luxury - Amber Twilight
dusk-08creative, elegant, luxury - Lagoon Neon
neon-17futuristic, edgy, tech - Rose Blaze
ember-13bold, energetic, edgy - Cobalt Noir
night-11modern, tech, trustworthy - Orchid Night
night-12modern, tech, trustworthy - Amber Blaze
ember-14bold, energetic, edgy - Jade Noir
night-13modern, tech, trustworthy - Jade Night 4
night-14modern, tech, trustworthy - Ember Noir
night-15modern, tech, trustworthy - Rose Arcade
neon-18futuristic, edgy, tech - Rose Neon 4
neon-19futuristic, edgy, tech - Rose Flare 4
ember-15bold, energetic, edgy - Orchid Blaze
ember-16bold, energetic, edgy - Fern Glow
neon-20futuristic, edgy, tech - Indigo Glow
neon-21futuristic, edgy, tech - Cobalt Night
night-16modern, tech, trustworthy - Cherry Bright
noon-07modern, friendly, corporate - Rose Midnight
night-17modern, tech, trustworthy - Fern Ember 4
ember-17bold, energetic, edgy - Cherry Flare 4
ember-18bold, energetic, edgy - Peony Neon 4
neon-22futuristic, edgy, tech - Azure Night
night-18modern, tech, trustworthy - Cherry Glow
neon-23futuristic, edgy, tech - Jade Noon
noon-08modern, friendly, corporate - Ember Twilight
dusk-09creative, elegant, luxury - Peony Glow
neon-24futuristic, edgy, tech - Orchid Midnight
night-19modern, tech, trustworthy - Lime Glow
neon-25futuristic, edgy, tech - Orchid Noir 4
night-20modern, tech, trustworthy - Fern Arcade 4
neon-26futuristic, edgy, tech - Rose Glow 5
neon-27futuristic, edgy, tech - Ember Dusk
dusk-10creative, elegant, luxury - Orchid Midnight 4
night-21modern, tech, trustworthy - Rose Blaze 4
ember-19bold, energetic, edgy - Amber Neon 4
neon-28futuristic, edgy, tech - Cherry Neon
neon-29futuristic, edgy, tech - Jade Velvet
dusk-11creative, elegant, luxury - Rose Glow
neon-30futuristic, edgy, tech - Lime Velvet 4
dusk-12creative, elegant, luxury - Rose Twilight
dusk-13creative, elegant, luxury - Rose Clay
sand-08natural, vintage, handmade - Amber Night
night-22modern, tech, trustworthy - Fern Arcade
neon-31futuristic, edgy, tech - Fern Clear
noon-09modern, friendly, corporate - Ember Night 4
night-23modern, tech, trustworthy - Fern Neon
neon-32futuristic, edgy, tech - Jade Arcade 4
neon-33futuristic, edgy, tech - Cobalt Midnight 4
night-24modern, tech, trustworthy - Citrine Noir
night-25modern, tech, trustworthy - Jade Midnight 5
night-26modern, tech, trustworthy - Jade Arcade
neon-34futuristic, edgy, tech - Cherry Velvet
dusk-14creative, elegant, luxury - Azure Midnight
night-27modern, tech, trustworthy - Orchid Glow 4
neon-35futuristic, edgy, tech - Fern Neon 4
neon-36futuristic, edgy, tech - Rose Noir 4
night-28modern, tech, trustworthy - Cherry Clay
sand-09natural, vintage, handmade - Citrine Moss
moss-06natural, organic, calm - Lagoon Flare
ember-20bold, energetic, edgy - Jade Dusk
dusk-15creative, elegant, luxury - Orchid Glow
neon-37futuristic, edgy, tech - Cobalt Dusk
dusk-16creative, elegant, luxury - Rose Night 5
night-29modern, tech, trustworthy - Indigo Bright
noon-10modern, friendly, corporate - Lime Ember
ember-21bold, energetic, edgy - Fern Blaze 5
ember-22bold, energetic, edgy - Rose Ember 5
ember-23bold, energetic, edgy - Orchid Paper
sand-10natural, vintage, handmade - Jade Twilight 4
dusk-17creative, elegant, luxury - Jade Blaze
ember-24bold, energetic, edgy - Cherry Clear 4
noon-11modern, friendly, corporate - Peony Noir
night-30modern, tech, trustworthy - Indigo Flare
ember-25bold, energetic, edgy - Fern Ember
ember-26bold, energetic, edgy - Indigo Night
night-31modern, tech, trustworthy - Cherry Twilight
dusk-18creative, elegant, luxury - Ember Noon
noon-12modern, friendly, corporate - Orchid Ember 4
ember-27bold, energetic, edgy - Fern Glow 5
neon-38futuristic, edgy, tech - Peony Noon
noon-13modern, friendly, corporate - Rose Clear
noon-14modern, friendly, corporate - Jade Night
night-32modern, tech, trustworthy - Orchid Arcade 4
neon-39futuristic, edgy, tech - Rose Midnight 6
night-33modern, tech, trustworthy - Citrine Dusk
dusk-19creative, elegant, luxury - Peony Night
night-34modern, tech, trustworthy - Citrine Midnight
night-35modern, tech, trustworthy - Indigo Blaze
ember-28bold, energetic, edgy - Orchid Blaze 5
ember-29bold, energetic, edgy - Cobalt Flare
ember-30bold, energetic, edgy - Orchid Twilight
dusk-20creative, elegant, luxury - Rose Flare 5
ember-31bold, energetic, edgy - Lime Velvet
dusk-21creative, elegant, luxury - Jade Neon
neon-40futuristic, edgy, tech - Fern Dusk
dusk-22creative, elegant, luxury - Cobalt Blaze
ember-32bold, energetic, edgy - Indigo Clear 4
noon-15modern, friendly, corporate - Orchid Clear
noon-16modern, friendly, corporate - Rose Noon
noon-17modern, friendly, corporate - Jade Clay
sand-11natural, vintage, handmade - Ember Blaze
ember-33bold, energetic, edgy - Ember Ember
ember-34bold, energetic, edgy - Ember Midnight 5
night-36modern, tech, trustworthy - Lagoon Canopy
moss-07natural, organic, calm - Jade Ember
ember-35bold, energetic, edgy - Jade Noir 6
night-37modern, tech, trustworthy - Ember Flare
ember-36bold, energetic, edgy - Rose Canopy 4
moss-08natural, organic, calm - Jade Flare 4
ember-37bold, energetic, edgy - Amber Velvet
dusk-23creative, elegant, luxury - Jade Bright 4
noon-18modern, friendly, corporate - Ember Velvet 4
dusk-24creative, elegant, luxury - Peony Midnight 4
night-38modern, tech, trustworthy - Fern Twilight
dusk-25creative, elegant, luxury - Rose Noon 4
noon-19modern, friendly, corporate - Amber Midnight
night-39modern, tech, trustworthy - Rose Bright 4
noon-20modern, friendly, corporate - Lime Midnight
night-40modern, tech, trustworthy - Fern Dusk 4
dusk-26creative, elegant, luxury - Jade Canopy
moss-09natural, organic, calm - Jade Midnight
night-41modern, tech, trustworthy - Cherry Ember
ember-38bold, energetic, edgy - Orchid Velvet 4
dusk-27creative, elegant, luxury - Indigo Twilight
dusk-28creative, elegant, luxury - Cherry Velvet 4
dusk-29creative, elegant, luxury - Cobalt Twilight
dusk-30creative, elegant, luxury - Peony Sand
sand-12natural, vintage, handmade - Jade Twilight
dusk-31creative, elegant, luxury - Amber Velvet 4
dusk-32creative, elegant, luxury - Orchid Noon
noon-21modern, friendly, corporate - Peony Bright 4
noon-22modern, friendly, corporate - Fern Canopy
moss-10natural, organic, calm - Lagoon Grove
moss-11natural, organic, calm - Peony Clay
sand-13natural, vintage, handmade - Rose Bright
noon-23modern, friendly, corporate - Lagoon Clear
noon-24modern, friendly, corporate - Jade Paper
sand-14natural, vintage, handmade - Ember Grove
moss-12natural, organic, calm - Orchid Dusk 5
dusk-33creative, elegant, luxury - Cobalt Moss
moss-13natural, organic, calm - Rose Sand
sand-15natural, vintage, handmade - Lagoon Linen
mist-05calm, minimal, friendly - Peony Linen
mist-06calm, minimal, friendly - Rose Clear 4
noon-25modern, friendly, corporate - Rose Blaze 6
ember-39bold, energetic, edgy - Peony Canopy
moss-14natural, organic, calm - Fern Mist
mist-07calm, minimal, friendly - Lagoon Dusk
dusk-34creative, elegant, luxury - Indigo Canopy
moss-15natural, organic, calm - Jade Sand
sand-16natural, vintage, handmade - Rose Frost
frost-05minimal, calm, modern - Lime Grove
moss-16natural, organic, calm - Fern Paper
sand-17natural, vintage, handmade - Azure Moss
moss-17natural, organic, calm - Jade Moss 4
moss-18natural, organic, calm - Indigo Noon
noon-26modern, friendly, corporate - Orchid Noon 4
noon-27modern, friendly, corporate - Lime Paper
sand-18natural, vintage, handmade - Cherry Paper 4
sand-19natural, vintage, handmade - Citrine Twilight 4
dusk-35creative, elegant, luxury - Cherry Paper
sand-20natural, vintage, handmade - Jade Grove
moss-19natural, organic, calm - Rose Linen
mist-08calm, minimal, friendly - Indigo Moss
moss-20natural, organic, calm - Citrine Paper
sand-21natural, vintage, handmade - Rose Ember 6
ember-40bold, energetic, edgy - Citrine Noon
noon-28modern, friendly, corporate - Cobalt Frost
frost-06minimal, calm, modern - Fern Sand
sand-22natural, vintage, handmade - Peony Bright
noon-29modern, friendly, corporate - Lime Dusk
dusk-36creative, elegant, luxury - Orchid Bright 5
noon-30modern, friendly, corporate - Orchid Bright 4
noon-31modern, friendly, corporate - Orchid Canopy
moss-21natural, organic, calm - Rose Glacier
frost-07minimal, calm, modern - Orchid Sand
sand-23natural, vintage, handmade - Rose Paper
sand-24natural, vintage, handmade - Cobalt Glacier
frost-08minimal, calm, modern - Ember Sand
sand-25natural, vintage, handmade - Indigo Frost
frost-09minimal, calm, modern - Amber Linen
mist-09calm, minimal, friendly - Cherry Moss
moss-22natural, organic, calm - Indigo Pop
pop-06playful, energetic, friendly - Peony Mist
mist-10calm, minimal, friendly - Ember Linen
mist-11calm, minimal, friendly - Orchid Sand 4
sand-26natural, vintage, handmade - Peony Clay 4
sand-27natural, vintage, handmade - Azure Frost
frost-10minimal, calm, modern - Lagoon Moss 4
moss-23natural, organic, calm - Azure Current
tide-04calm, natural, trustworthy - Ember Bright
noon-32modern, friendly, corporate - Fern Linen
mist-12calm, minimal, friendly - Lagoon Noon 4
noon-33modern, friendly, corporate - Indigo Velvet 4
dusk-37creative, elegant, luxury - Orchid Linen
mist-13calm, minimal, friendly - Ember Moss
moss-24natural, organic, calm - Lagoon Mist
mist-14calm, minimal, friendly - Peony Haze
mist-15calm, minimal, friendly - Peony Snow
frost-11minimal, calm, modern - Lagoon Frost
frost-12minimal, calm, modern - Azure Snow
frost-13minimal, calm, modern - Jade Clay 4
sand-28natural, vintage, handmade - Amber Noon
noon-34modern, friendly, corporate - Amber Paper
sand-29natural, vintage, handmade - Amber Haze 4
mist-16calm, minimal, friendly - Orchid Frost
frost-14minimal, calm, modern - Amber Dusk 4
dusk-38creative, elegant, luxury - Jade Paper 4
sand-30natural, vintage, handmade - Cherry Sand 5
sand-31natural, vintage, handmade - Citrine Clear
noon-35modern, friendly, corporate - Ember Frost
frost-15minimal, calm, modern - Rose Moss 5
moss-25natural, organic, calm - Fern Snow
frost-16minimal, calm, modern - Azure Paper
sand-32natural, vintage, handmade - Jade Linen
mist-17calm, minimal, friendly - Amber Blush
bloom-04elegant, friendly, handmade - Rose Moss
moss-26natural, organic, calm - Lagoon Snow
frost-17minimal, calm, modern - Fern Current
tide-05calm, natural, trustworthy - Amber Moss
moss-27natural, organic, calm - Cherry Sand
sand-33natural, vintage, handmade - Cobalt Sand
sand-34natural, vintage, handmade - Lime Mist
mist-18calm, minimal, friendly - Lime Tide
tide-06calm, natural, trustworthy - Orchid Snow
frost-18minimal, calm, modern - Orchid Glacier 4
frost-19minimal, calm, modern - Fern Frost
frost-20minimal, calm, modern - Citrine Tide
tide-07calm, natural, trustworthy - Orchid Frost 4
frost-21minimal, calm, modern
Using a palette on purpose
To pin one, pass its id as palette, for example palette=tide-01. The engine still chooses the font, the layout and the mark, so the same palette gives a different logo under every seed. Click a hex code to copy it. That is handy when you want the same colours on a website or a menu, so the logo and the page match.
Edit and downloadLato 700, wordmark, soft background, none
Edit and downloadCabin 700, horizontal, solid background, paw-01
Edit and downloadCormorant Garamond 500, wordmark, radial background, none
Edit and downloadCabin 700, horizontal, soft background, fan-05
The logos above were not made from a palette in the list. They were made from the brand colours in the next section.
Bring your own colours
If your business already has a colour, give it to the engine with colors. It takes one to five hex values, separated by commas, and builds the palette around them. A single colour such as colors=%232f6f5e gives a family of tints and shades of that green. Two colours, such as colors=%23b8453a,%23f2e3c6, are both worked into the palette. The result is a logo in your colours, and the engine keeps the type readable against the background it draws.
Edit and downloadSpace Grotesk 700, horizontal, gradient background, moon-11
Edit and downloadLibre Baskerville 400, horizontal, mesh background, spiral-10
Edit and downloadCabin 700, horizontal, gradient background, cross-02
Edit and downloadOutfit 600, horizontal, radial background, cross-08
The hash sign in a hex colour has to be written as %23 in a URL. Look at the first result to confirm the colours are what you meant.
Contrast and readability
A logo that looks right in a design tool can fail on a screen in bright sunlight. For that reason the engine measures contrast, using the WCAG relative-luminance formula, and adjusts the colours it draws with. Text is held to at least 7:1 against a custom background colour and accents to at least 4.5:1, and the mark is held to at least 3:1 against the area behind it. On a transparent logo the check is made against white, or against black if you set scheme=dark.
For a logo with no background at all, see the transparent logo maker. Fonts and marks have their own catalogues, in logo fonts and logo icons, and the endpoint is described in the catalogue docs.
For developers
Use it from code
https://api.logolava.com/v2/palettes/tide-01.svgEvery palette has a swatch at /v2/palettes/id.svg. Pass the id to the logo endpoint as palette=tide-01, or give colors a list of your own hex values.









